Class 12 Psychology - ODISHA

Attitude and Social Cognition

The chapter 'Attitude and Social Cognition' in Class 12 Psychology explores how individuals understand themselves and others, and how mental processes influence social behavior. It covers the formation, change, and components of attitudes through the ABC model (Affective, Behavioral, Cognitive), alongside cognitive biases, attribution theories, and impression formation. Understanding this chapter is crucial for BSE Odisha board exams as it bridges cognitive psychology and social interactions, frequently featuring in both objective and long-answer questions.

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Key Concepts

Attitude

A state of the mind, a set of views, or thoughts regarding a topic called the attitude object, having evaluative components.

ABC Component Model of Attitude

Attitudes consist of three components: Affective (emotional), Behavioral (actions), and Cognitive (thoughts and beliefs).

Social Cognition

The process through which we interpret, analyze, remember, and use information about the social world.

Attribution

The process of assigning causes to our own and other people's behavior, categorized into internal (dispositional) and external (situational) causes.

Cognitive Dissonance

A psychological state of conflict experienced when our attitudes and behaviors are inconsistent with each other.

Important Formulas

ABC Model = Affective Component + Behavioral Component + Cognitive Component
Attribution = Internal Causes (disposition) + External Causes (situation)
Primary Effect (Primacy) vs. Recency Effect in Impression Formation

Board Exam Info

In the Odisha (BSE) Class 12 Psychology board exam, this chapter typically carries around 8 to 12 marks. Questions usually include multiple-choice questions (MCQs), short-answer questions defining concepts like cognitive dissonance or attribution, and long-answer questions explaining attitude formation and change.

Frequently Asked Questions

What is the difference between prejudice and discrimination?

Prejudice is an attitude or pre-conceived opinion (usually negative) about a group, while discrimination involves behavioral actions and unfair treatment directed against that group.

How can attitudes be changed?

Attitudes can be changed through persuasion, cognitive dissonance, exposure to new information, and positive interaction between different groups.

What is the fundamental attribution error?

It is the tendency to attribute others' behavior to internal personal traits while underestimating the influence of situational factors.

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