Class 12 Psychology - TAMILNADU

Attitude and Social Cognition

The chapter 'Attitude and Social Cognition' in Class 12 Psychology under the Tamil Nadu Samacheer Kalvi syllabus explores how we form impressions of others, explain their behavior through attribution, and develop specific attitudes. Social cognition involves the mental processes used to understand our social world. You will learn about the A-B-C components of attitudes, how attitudes are formed and changed, and the factors influencing social behavior like prejudice and stereotypes. This chapter is vital for board exams as it bridges cognitive psychology and social behavior, carrying significant weightage in both objective and descriptive question formats.

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Key Concepts

Social Cognition

The mental processes involved in understanding, remembering, and interpreting information about other people and social events.

Attitude

A learned predisposition to evaluate objects, people, or events in a particular way, usually consisting of Affective, Behavioral, and Cognitive (ABC) components.

Attribution

The process of assigning causes to our own and other people's behavior, categorized into internal (dispositional) and external (situational) causes.

Stereotypes

Unrounded, generalized beliefs about the personal attributes and characteristics of a particular group of people.

Prejudice

An unjustified and typically negative attitude toward an individual or group based solely on their membership in that particular group.

Important Formulas

ABC Model of Attitude: Affect (Emotions) + Behavior (Actions) + Cognition (Beliefs)
Heider's Balance Theory: P-O-X triangle representing relationships between a person (P), another person (O), and an attitude object (X).

Board Exam Info

In the Tamil Nadu (Samacheer Kalvi) Class 12 Psychology board examination, this chapter typically carries around 10-15 marks. Questions commonly appear as 1-mark objective questions, 2-mark short answers (such as defining attribution or stereotypes), 3-mark conceptual applications, and 5-mark detailed essays explaining attitude change or the components of attitudes.

Frequently Asked Questions

Prejudice refers to an unjustified attitude or emotional bias toward a group, whereas discrimination refers to the actual negative behavior or unfair treatment directed against that group.

Examiners often ask you to define the Affective, Behavioral, and Cognitive components with a real-life example, such as your attitude toward environmental conservation.

It is the tendency to overestimate internal dispositional factors and underestimate external situational factors when explaining other people's behavior.

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